Lightning Talk: Enterprise level scale: lessons learned in real estate

As Executive Director of Digital Strategy at Vanderbilt University, Lacy and her team engage the power of creativity and technology to tell Vanderbilt's story (tada!) They plan, build, implement, measure, and optimize a data-driven digital strategy and work collaboratively across the Vanderbilt community to elevate VU's digital presence.  The Digital Strategy team is responsible for Vanderbilt’s online presence, providing web and application development services, and supporting their content management systems and all the users that entails.

Paschal serves on the board for the Higher Education Web Professionals Association, chairs the Management and Professional Development Track at the annual HighEdWeb national conference, and serves as Art Director for LINK, the Journal of Higher Education Web Professionals. She lives in Nashville with her 4-year old son, Hayden.