Session: Where creativity works: building a student recruitment blog with WordPress

Session description

In this session I will share how I harnessed the power of WordPress to create a successful unique multipurpose student recruitment blog for the Art Department at my university. I will start by exploring the genesis of the idea for the blog and then speak to the blog’s design and development. I will discuss blogger recruitment and training and share an overview of my tasks as the blog’s sole editor-in-chief. At the end I will discuss the benefits of creating this blog for myself, my department, my university, and the world at large.

I firmly believe that the success of my school’s blog can easily be replicated and adapted to any subject matter at any educational institution, giving educators in any field the opportunity to create similar experiences for departments at their university.

Key takeaways:

• Discover one way to use WordPress for university department promotion & engagement with potential new students, parents, and families
• Learn about the benefits to current students and faculty, as well as being a valued resource for alumni and others in the same industry while contributing to the regional, national, and global discussion about the blog’s subject
• Gain an understanding of the time commitment required to manage student bloggers so you can determine if creating a blog is right for you and your department