Session description
Most traditional colleges and universities fear one thing: melt. After a prospective student becomes an accepted student, how do you successfully keep that individual connected and excited about joining your campus community? Institutions have tried everything: a nagging email cadence, digital games and contests, Facebook groups and stacks of paper mailers and postcards. Yet, it is still a struggle to get that deposit confirmation.
Working with the Undergraduate Admission team at Loyola Marymount University in Los Angeles, Bravery has been working on an accepted student engagement tool built on WordPress and connected to the Slate Admissions CRM. In this case study, we will walk through the product planning and strategy development, design and development process and some of the data takeaways.
You will hear about:
- Our accessibility challenges and solutions
- Technical integration challenges
- Thinking too big and having to scale back
- Tempering leadership's expectations with reality
- Some of what we'd do differently next time
Presenter
Joel G Goodman
Joel G Goodman is the principal founder of Bravery Media, a service design and product development studio for higher education. He has spent the past 12 years working in and across the sector, driving web marketing, branding, and strategy aimed at increasing both student enrollment and alumni engagement. Joel holds a master of arts degree in media studies from The New School for Public Engagement in New York City where he researched transnational media messaging and semiotics in digital media. Joel and Bravery are based in Austin, Texas, where the sun shines warmly and the tacos never run out.
Sessions
- General Lecture Session: Engaging accepted students through WordPress